Nathan Jansch

How to Track Advertising Effectiveness

What’s the most effective means of advertising your business? The one that works, of course. As a small business owner, you may find advertising intimidating and confusing, but advertising is part of your marketing arsenal. Unfortunately, there's no su... Read >

Should You Refer Your Suite Mates?

Sharing office space with executive suite mates has many advantages, not the least of which is the potential goldmine of referral partners. Before you dive right in and start handing out your office neighbors’ business cards, how do you know if they’re wo... Read >

3 Ways to Use Office Space More Efficiently

When you have a large office, you don't tend to worry about the efficient division and usage of the space. But when your office space is limited, and people and things -- including employees, clients and office equipment -- have to share the space, wise u... Read >

The Dangers of Using Your Home Address

When people start their own business, they seldom consider personal safety an important issue. Their heads are filled with financial perils, distribution problems, marketing roadblocks – they don’t have time to think about whether or not their business co... Read >

The Seven Problems of Working at Home

You have no commute! You spend more time working but are available to your family! You can set your own hours! You can work in your pajamas! You work at home -- so what's the down side? Problem 1: How does this all translate into real life vs. the fant... Read >

Writers’ Challenges Solved By Virtual Officing

If you're a writer, whether of fiction or nonfiction, you probably face more challenges than the average entrepreneur. You most likely work at home, which sounded great until you actually started doing it. Working where you live lends itself to a plethora... Read >

Executive Suite + a Virtual Assistant = Cost Savings and Efficiency

You've made the decision to utilize an executive suite, one whose package includes the services of a virtual assistant. What does this mean, exactly, and what does a virtual assistant do? A virtual assistant is not directly employed by you in this sce... Read >

Shared Office Space – Your Options

Thanks to the Internet, cell phones, and executive suites, serviced offices and the virtual office, working space alternatives we could have never imagined even ten years ago are evolving at an exponential rate. Four of the options are detailed below. ... Read >

Shared Office Space: Your Options

Thanks to the Internet, cell phones, and executive suites, serviced offices and the virtual office, office space alternatives we could have never imagined even ten years ago are evolving at an exponential rate. Four options are explored below. Standard... Read >

5 More Questions to Ask When Leasing Office Space

1. What's the physical condition of the building? You can't just look at the facade and the hallways to determine the condition of the building. Cosmetic upgrades are fine, but more importantly, is the building's HVAC system adequate for the amount of o... Read >

Working at Home is Deceptively Difficult

Working at home, to those who don't, sounds like the easiest thing in the world. But when the editorial staff of Inc. Magazine went virtual for a limited time as an experiment, they learned that it's deceptively hard. Working at home, to those who don'... Read >

Take Control of Fixed Costs

Bottom line: what's the most basic way to cut costs without sacrificing customer service or quality? Fixed operational costs, of course. In order to adjust to today's lean economic climate, companies must stick to the essentials and pitch the non-essentia... Read >

Top 5 Questions to Ask When Leasing Office Space

With the struggling economy forcing everyone cut costs wherever possible, many small-business owners are working from home. But building and maintaining a professional image is vital to entrepreneurs' credibility, and taking advantage of fully furnished, ... Read >

What is an Executive Suite?

What is an executive suite, exactly? It's a fully furnished and equipped office or office building, managed by a facilities-management company. The company rents individual offices or even entire floors to other companies. Also referred to as business or ... Read >